This week I’ve
been reflecting on quantitative methods versus qualitative methods and their
mixture. My experience of these methods comes down from some work I’ve done in
school during different projects, maybe especially during my bachelor thesis and
my work at Designkontoret this summer. In my experience, and this I tried to
state earlier, the combination of these methods probably is the best way to
go about your research. I really like qualitative methods because you can learn
so much that is otherwise overlooked in quantitative research methods. Some
of the most fundamental and important insights of my studies I’ve gained
through qualitative studies, like interviews and other forms of more personal approaches.
This being
said, I still think it’s important to include some elements of quantitative
methods into your work. This is because that it’s easy to draw the wrong
conclusions if you just ask 10-15 people about their habits, insights and
ideas. You often don’t get thee whole picture through that method alone. The
ability to enforce you qualitative findings with quantitative data is important
if you want your material to be as indisputable as possible.
I can see
why there is such a debate among researchers when it comes to the choice
between these two methods. It isn’t an easy nut to crack. The ones in favour of
qualitative methods get accused of not coming up with something that you can draw
conclusions from. The ones in favour of quantitative get accused of not going
deep enough into the subject, and therefore missing the point. And the ones
that try to mix these methods get accused of both things.
For me
alone it’s impossible to tell who is right or wrong. Maybe no one is? But the
more logical answer would be that all of these people are wrong at times. I think
that the question of right or wrong is most easily answered if one looks at the
particular study conducted and its key points. How do you answer the key questions
of you study? Which method do you use? A method is only good if it helps you
prove (or disprove) your theory. And although every choice of method is and should be
open to critique, (imagine the opposite!) if you have though enough about the
choice and can argument well for the use of your theory, then you have done as
good a choice as it is possible to make regarding theory. That is my conclusion.
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